FORMATION STORY
Mind Coach Australia – The Practical University for the New Era. Applying new technologies such as artificial intelligence – AI and online LMS training platform.
Originating from two journeys – One common aspiration
In the era of technology explosion and globalization, where knowledge is advancing one mile every day, two innovative leaders – Vincent Lu and Daniel Nguyen – met, connecting from two different shores of experience, but together lighting up a common aspiration:
Building a world-leading practical university, where human potential is unlocked and knowledge is built across continents.
Two icons – One vision
Vincent Lu – global entrepreneur, national mentor and world-class strategy expert – has spent more than 30 years tirelessly building solid bridges between the Vietnamese startup ecosystem and the Australian market.
As the founder of:
• AusNam Startup Network – Vietnam-Australia startup connection community
• EDUX GLOBAL ACADEMY Australia – Pioneering academy for AI training and digital transformation
• EDUX DIGITAL PLATFORM – LMS platform applying AI and Blockchain,
Vincent not only successfully developed businesses globally but also paves the way for a new generation of entrepreneurs: humane – technological, indigenous – global, effective – creative.
Having held strategic positions at Nestlé (Vietnam), Toyota (Canada), SSE Steels (Australia) and Dong Sung Pharma (Korea), he always carries an unfulfilled dream:
A school where knowledge does not remain on paper, but is transformed into action – creativity – real impact.
Daniel Nguyen - an icon in the field of senior human resources, with more than 25 years of experience at leading corporations such as Unilever, ABBank, Highland, VNG, VDFC, Van Lang Group...
He understands that:
"Human resources are not only a success factor, but also the root of sustainable prosperity for businesses and the country."
With the mission of unleashing practical human resources:
• Daniel founded VCP Group - a bridge for global C-level training.
• Cooperated with Apollos University (USA) to internationalize practical knowledge.
• At the same time, pioneered the founding of Mind Coach - the No. 1 unit in Business Coaching in Vietnam, a strategic partner of USAID and the Department of Enterprise Development (AED).
For more than 10 years of operating Mind Coach, he has been steadfast in a strong belief:
• Talent does not only need technical training, but needs to be opened from within.
• Practical coaching is the key to replicating outstanding leaders and organizations that break through standards.
Two journeys – One intersection
And then, at the intersection of global experience, future technology and the desire to serve the younger generation, Vincent Lu and Daniel Nguyen met.
They share a great vision: Building a Global Practical University – where knowledge, technology, exploring inner strength and practical experience blend together, creating people who are truly ready for the new era.
And from there,
Mind Coach Australia was officially born, with headquarters located in Australia – the global innovation center.
Mind Coach Australia – Where practical knowledge ignites potential
Mind Coach Australia commits to:
• Not only training theoretical knowledge, but also equipping practical skills that have been proven through global practice.
• Not only aiming for professional excellence, but also helping students unlock their inner strength, deeply connecting with themselves and the community.
• Not only preparing for today's career, but also creating a launching pad for future global leadership.
Official slogan:
"Empower Minds, Real Skills, Ignite Futures."
(Unleash your mind, Real skills, Light up the future.)
Conclusion
Mind Coach Australia is not just a school.
It is a movement - a journey to unlock human potential to create a better world together, where every individual can live a life of meaning, value and influence.
We believe that:
• Knowledge is the foundation.
• Action is the key.
• Unlocking inner strength is the most sustainable strength.
Core Values
1. Practicality and Application
We are committed to training not only based on theory, but also on practical experience and immediate application skills.
2. Unlocking inner strength
We believe that great talent does not only come from the outside, but from awakening the hidden potential within each person.
3. Creativity and Adaptability
In an ever-changing world, the ability to be creative, innovative and adaptive is the foundation for sustainable success.
4. Global Connections - Local Actions
Mind Coach Australia nurtures a global vision in each student, while training the ability to act effectively in each local environment.
5. Ethics and Social Responsibility
We train leaders who are not only good at what they do, but also have a heart to serve and create positive impacts for the community.
Educational Philosophy
"Education is not just about imparting knowledge, but about enlightening the mind and inspiring action."
Mind Coach Australia builds its training philosophy on 5 pillars:
• Learn Deeply: Not just what to learn, but why, how, and for what purpose.
• Apply Boldly: Turn knowledge into action, right from day one.
• Coach Strategically: Activate inner strength, optimize personal and organizational potential.
• Lead Authentically: Become yourself in the leadership journey, not copying patterns.
• Impact Meaningfully: Contribute to changing lives, organizations and communities in a meaningful way.
5-10 year vision (Vision 2030)
• By 2030, Mind Coach Australia will become the leading practical university in the Asia-Pacific region in training to unlock inner strength, leadership training and practical transformation.
• Train and certify at least 10,000 global Mind Coach Leaders - new generation leaders, combining intelligence, technology and humanity.
• Establish an international partnership network with universities, startups and innovation centers in Australia, the US, Asia and Europe.
• Deploy a digital learning ecosystem applying AI, Blockchain, VR/AR, personalizing the learning journey for each individual.
• Lead the innovation of practical training method Mind Coaching 5.0, combining Neuroscience - AI Technology - Unleashing individual potential.
Conclusion
Mind Coach Australia is not just a school.
It is a journey to unleash potential – leading the way for a generation of courageous, creative, and humane leaders.
We do not just train for today,
We light up the future for the whole world.
Branding Strategy
1. Brand Positioning
"Mind Coach Australia – A global practical university, where wisdom is unleashed and brave leaders of the new era are built."
2. Brand Mission
Bringing practical educational experiences, combining the unlocking of inner strength and the application of advanced technology, to create a generation of leaders capable of changing the world.
3. Brand Core Values
• Practical & Applied
• Exploiting internal strength
• Advanced technology
• Creative innovation
• Global spirit - humane heart
4. Brand Voice
• Expert but approachable: In-depth but easy-to-understand, inspirational language.
• Inspiring action: Always motivate students to explore - act - break through.
• Liberal spirit: Focus on potential, internal strength, encourage freedom of thinking.
5. Brand Growth Strategy
• Build the image of "Learning to do, Training to lead".
• Focus on communicating the actual results of students (case studies, success stories).
• International cooperation with educational institutions, startup hubs, business chambers.
• Promote joint programs, international certificates, and community activities (CSR) to spread the humane brand.
Contact:
Mind Coach Australia HQ – Sydney, Australia
100 George Street, Parramatta, NSW, 2150
